HUTA is a place that was created in an area associated with the industrial part of Wrocław (HUTMEN), and this atmosphere had to be reflected in the entirety of this project. Designing the logo, I wanted to convey the rawness of the venue combined with the novelty of the food court concept, while maintaining a casual vibe. As key elements, we (design+marketing) developed simple shapes and graffiti-style lettering, which could then be easily woven into communication on social media and physical materials. All these decisions contribute to a consistent brand image, which can be expanded and modified from year to year without compromising its established character.